BE PART OF A PURPOSE DRIVEN ORGANIZATION

About the Role

More farmers and buyers now discover, compare, and buy farm equipment online, on marketplaces, on YouTube, and on WhatsApp. We're looking for a commercially minded E-commerce & Digital Content Executive who can run our online storefronts, write sharp and accurate copy, and build a digital presence that turns attention into sales.

You will own KisanKraft's marketplace and quick commerce channels, organic social media, influencer programme, website and app content, and the brand's written voice end to end. The ideal candidate writes clearly in English and Hindi, understands how marketplaces rank and sell, uses AI tools every day to work faster, and has a genuine interest in the agricultural sector and rural economy.

This role is based in Bengaluru and reports to the Brand Manager as part of the in-house brand team, working closely with the performance marketing lead, the graphic designers, the video content producer, and the sales, product, export, and e-commerce analytics teams. Paid search and social campaigns (Google and Meta) are run by the performance marketing lead and are not part of this role. We are looking for 3–5 years of relevant experience.

Key Responsibilities

1. E-commerce & Marketplace Management

• Listings: Create and maintain listings on Amazon, Flipkart, and other marketplaces across our ~450-product range, including titles, specifications, images, A+ content, and pricing hygiene.

• Marketplace Advertising: Plan and run sponsored product and brand campaigns within marketplaces against clear ROAS and budget targets.

• Quick Commerce: Lead onboarding and growth on quick commerce platforms for suitable products such as garden tools, power tools, and accessories.

• Listing Health & Operations: Track sales, stock visibility, ratings, reviews, and returns; respond to reviews and coordinate with sales and supply chain to fix stock-outs and listing issues quickly.

2. Copywriting & Brand Voice

• Product & Listing Copy: Write search-friendly product titles, bullets, and descriptions that explain each machine's benefit simply and accurately, with specifications verified by the product team.

• Campaign & Social Copy: Write captions, hooks, and video scripts with the video content producer, and supply ad copy variants to the performance marketing lead.

• Website, App & Collateral Copy: Write copy for product pages, the KisanKraft app, catalogues, leaflets, dealer point-of-sale material, newsletters, and press notes.

• Brand Voice: Build and maintain a KisanKraft tone-of-voice and style guide so every channel speaks to farmers in simple, trustworthy, farmer-first language.

• Regional Adaptation: Adapt copy into Hindi and regional languages (Kannada, Telugu, Tamil, Marathi, Bengali, and others) using AI-assisted translation, checked by native speakers or freelance translators before publishing.

3. Social Media, Influencers & Community

• Content Calendar: Plan and run a monthly content calendar across YouTube, Instagram, Facebook, LinkedIn, and WhatsApp, aligned to crop seasons (Kharif and Rabi), product launches, and Krishi Melas.

• Creative Briefs: Brief the graphic designers and the video content producer with clear objectives, messages, and formats.

• Influencers & Farmer Creators: Build and manage a roster of agri influencers and farmer creators, including briefs, agreements, ASCI disclosure compliance, and performance tracking.

• Agronomy Content: Work with the in-house agronomist to turn crop-calendar and field problems into useful, problem-solution content for farmers.

• Community Management: Respond to comments and messages, and route sales enquiries to the performance marketing lead and service queries to the service team.

4. Website, App, SEO & CRM

• Website & App: Keep product pages, specifications, and the dealer locator accurate and up to date on the website and app.

• SEO: Own on-page SEO, keyword research, and product page performance using Google Search Console and analytics.

• WhatsApp & CRM Campaigns: Plan and run engagement broadcasts to farmers, buyers, and dealers, such as seasonal tips, launches, and offers.

5. Reporting & Collaboration

• Maintain a weekly dashboard covering marketplace revenue, ROAS, listing health, organic reach, and engagement by language, and present a monthly review to the Brand Manager.

• Work closely with the performance marketing lead to keep paid and organic messaging aligned and share audience insights both ways.

• Provide listing content and copy kits to export partners and international distributors.

• Stay flexible to take on new assignments as business priorities shift.

Skills & Competencies

• Commercial mindset — you measure your work in revenue and enquiries, not just likes.

• Excellent writing in English and Hindi; able to explain a machine's benefit to a farmer in two lines. Kannada or Telugu is a strong advantage.

• Strong understanding of how marketplace search, ratings, and content drive ranking and conversion.

• Comfortable with numbers and spreadsheets; uses data to decide what to change next.

• Sharp eye for detail and accuracy, especially with product specifications and claims.

• Self-motivated and able to work independently, while being a good team player who handles ambiguity by asking the right questions and anticipating needs.

Software Knowledge

• E-commerce: Amazon Seller Central and Amazon Ads, Flipkart Seller Hub, and quick commerce seller panels.

• Social & Content: Meta Business Suite, YouTube Studio, Canva.

• Analytics & SEO: Google Analytics 4, Google Search Console, MS Excel or Google Sheets.

• AI: Daily use of AI writing and translation tools (for example ChatGPT, Claude, or Gemini) for copy, translations, and content variants.

• Other: WhatsApp Business API or CRM tools (Interakt, WATI, Zoho, or similar) will be a plus.

Qualification & Experience

• Graduate in any discipline; MBA, Marketing, Mass Communication, or Journalism preferred.

• 3–5 years of experience in digital marketing, including at least 2 years of hands-on marketplace management, ideally for a product, manufacturing, agriculture, auto, or rural-focused brand.

• Writing samples are mandatory, including at least one marketplace listing and one social media campaign you wrote. Shortlisted candidates will complete a short writing and listing task.

Travel: Occasional travel is required for field visits, the Nellore manufacturing facility, dealer sites, exhibitions, and farmer events.

How to Apply: Please email your resume and writing samples or portfolio link to jobs2@kisankraft.com with the subject line "E-commerce & Digital Content Executiv

About the Role

Most farmers decide what to buy after watching a machine work in a field like theirs, so video is central to how KisanKraft sells. We're looking for a hands-on, multi-skilled Video Content Producer & Visual Designer who can shoot a video, edit, design, and use AI video tools to produce content that is accurate, in the farmer's language, and fast to market.

You will own KisanKraft's video and visual output end to end — product demos, field stories, dealer and service training, social media, e-commerce listings, and export-market content. The ideal candidate is equally comfortable in a paddy field with a camera, in an edit suite, and with the newest generative AI tools, and has a genuine interest in the agricultural sector and rural economy.

This role is based in Bengaluru and reports to the Brand Manager as part of the in-house creative team, working closely with the graphic designers, sales, service, export, and CRM teams. We are looking for 2–5 years of relevant experience.

Key Responsibilities

1. Video Production (Plan, Shoot & Edit)

• Product Demo & Field Videos: Plan, script, shoot, and edit demo videos across our ~450-product range (reapers, weeders, tillers, sprayers, pumps, power tools, and more), filmed in real field conditions with farmers, dealers, and service engineers.

• Pre-production: Turn briefs from the Brand Manager, Sales, and Export teams into storyboards, shot lists, and scripts; scout locations, coordinate with branch offices and dealers, and plan shoots around crop seasons.

• Shooting: Operate DSLR/mirrorless and video cameras, gimbals, drones (where permitted), lights, audio, and green screen; capture strong product, factory, and field photography for catalogues, packaging, and listings.

• Post-production: Edit, colour-grade, mix audio, and add motion graphics and subtitles; deliver every video in formats suited to YouTube, Instagram Reels, Facebook, WhatsApp, the KisanKraft app, e-commerce marketplaces, and dealer displays.

2. AI Video Generation & AI-Assisted Production

• Generative Video: Use generative AI video tools (for example Runway, Google Veo, Kling, Pika, or similar) to create B-roll, concept visuals, animated explainers, and social-first short videos.

• AI Voice & Avatars: Use AI avatar and voice tools (for example HeyGen, Synthesia, ElevenLabs, or similar) for multilingual voice-overs, dubbing, and presenter-style videos at scale.

• AI Design & Editing: Use AI image and design tools (Adobe Firefly, Midjourney, Photoshop Generative Fill, Canva AI) and AI editing features (auto-captions, transcription, upscaling, noise and background removal, smart reframing for vertical formats) to cut turnaround time.

• Blending AI with Real Footage: Write effective prompts and combine AI-generated footage with real shoot footage so the final output looks seamless and credible.

• Product Accuracy: Never let AI misrepresent a product's specifications, performance, safety features, or the way it is operated. Real products shown doing real work must be filmed, or verified against the actual machine by the product team.

• Responsible Use: Follow platform AI-labelling rules and applicable Indian regulations on synthetic content, respect copyright and licences, and get consent before using any real person's face or voice.

• Tool Scouting: Keep track of new AI tools and recommend what KisanKraft should adopt, with an eye on quality, cost, and speed.

3. Graphic Design & Brand Collateral

• Create social posts, thumbnails, banners, brochures, product leaflets, dealer point-of-sale material, and exhibition and Krishi Mela creatives.

• Ensure all video and visual output stays consistent with KisanKraft brand guidelines across online and offline channels.

4. Multilingual, Training & Channel Content

• Regional Languages: Produce regional-language versions (Kannada, Hindi, Telugu, Tamil, Marathi, Bengali, and others) through voice-over, subtitles, and AI dubbing, so the same video works across states and export markets.

• Training & After-Sales: Make short how-to, safety, operation, and maintenance videos for farmers, dealers, and service teams across our 5,000+ dealer network.

• Corporate & Export: Cover the Nellore manufacturing facility, events (season kick-offs, dealer meets, farmer meetings, launches), leadership communication, and content for international distributors in our 20+ export markets.

5. Asset Management & Performance Tracking

• Maintain an organised, searchable library of raw footage, edited videos, photos, and design files, with clear version control and usage rights.

• Track views, watch time, and engagement with the sales team, and use the data to improve hooks, length, and formats.

• Stay flexible to take on new assignments as business priorities shift.

Skills & Competencies

• Strong visual storytelling — you can explain a machine's benefit to a farmer in 30 seconds.

• Sharp sense of design, composition, and colour, with an extraordinary eye for detail.

• Good technical knowledge of audio/visual equipment, hardware, software, and troubleshooting.

• Knowledge of safe work practices, especially around lighting, manual handling, and filming near moving farm machinery and power tools.

• Comfortable working with farmers and dealers in rural settings; Kannada, Hindi, or Telugu along with English is a strong advantage.

• Self-motivated and able to work independently, while being a good team player who handles ambiguity by asking the right questions and anticipating needs.

Software Knowledge

• Video: Adobe Suite - Premiere Pro, After Effects, and more.

• Design: Adobe Photoshop, Illustrator, CorelDRAW, Canva.

• AI: At least one generative video tool and one AI voice/avatar tool, used in real projects.

• Other: MS Office; 3D product rendering or animation (Blender, Cinema 4D, KeyShot) will be a plus.

Qualification & Experience

• Graduate, or degree/diploma in Film Making, Video Production, Visual Communication, Animation, or Design.

• 2–5 years of hands-on experience in video production and graphic design, ideally for a product, manufacturing, agriculture, or rural-focused brand.

• A portfolio/showreel is mandatory, including at least one sample of AI-generated or AI-assisted video work.

Travel : Travel is required for field shoots, the Nellore manufacturing facility, dealer sites, exhibitions, and farmer events.

How to Apply : Please email your resume and portfolio/showreel link to jobs@kisankraft.com with the subject line "Video Content Producer & Visual Designer".

About the Role

We're looking for an energetic, versatile, and strategic Brand Manager to drive the company's brand presence across ATL, BTL, Digital Marketing, and PR. The role calls for a strong blend of creative thinking, strategic planning, and hands-on execution to build brand visibility, positioning, and engagement across farmer, dealer, and institutional audiences.

The ideal candidate has a genuine interest in the agricultural sector and rural economy, and is willing to travel to calibrate branding efforts on the ground. You should be a self-motivated leader, comfortable managing your own team, collaborating across divisions, and working with external agencies on PR and branding.

You will lead all digital marketing activities for the brand — SEO, performance marketing, social media, influencer and affiliate marketing, and content creation — with an in-house team of graphic designers and videographers, external support for performance marketing, and backing from our sales, service, CRM, and management teams.

Key Responsibilities

1. Brand Strategy & Creative Direction

• Own creative and strategic decisions that align with company goals, objectives, and budget.

• Lead idea development to create compelling, motivating campaigns that drive audience response.

• Develop branding collateral for digital platforms (graphics, videos, articles) and traditional formats (catalogs, brochures, diaries, calendars, wall paintings, signboards, flex banners, posters).

• Conceptualize campaigns for in-store and exclusive-store branding, including product branding, logo placement, color schemes, packaging, and user manuals.

• Ensure consistent branding across online and offline channels.

2. Digital Marketing, E-commerce & Performance

• Performance Marketing & SEO: Execute and scale paid ad campaigns across Google and Meta; use keyword research and Google Search Console to monitor and improve search visibility.

• E-commerce & Web Optimization: Manage website aesthetics and user experience — page layouts, imagery, and copywriting — to improve conversion rates.

• Social Media & Brand Growth: Plan and execute a consistent social media calendar to expand community reach and organic engagement.

3. Offline Retail & BTL Execution

• Manage setup operations for new retail outlet openings.

• Participate in branding activities such as online campaigns, mobile showroom (display truck) tours, field demonstrations, exhibitions, TV/radio ads, and other promotional activities.

• Coordinate end-to-end design and nationwide fulfilment of physical print materials for regional teams.

• Support company events — season kick-offs, annual dealer meetings, technician and farmer meetings, press meetings, etc.

• Visit dealers regularly to strengthen in-store and neighbourhood branding.

4. Team Leadership

• Manage the in-house creative pod — two graphic designers and one video editor — directing day-to-day operations and workflows.

• Work with external agencies on ATL, BTL, digital, and PR activities to strengthen KisanKraft's image among farmers, dealers, and government stakeholders.

• Build the team: recruit, train, and continuously raise the bar.

5. Cross-Functional Collaboration & Market Intelligence

• Align the organization around a consistent marketing direction and product line strategy.

• Analyze brand positioning through market research, dealer and exhibition visits, consumer insights, and competitor tracking to identify opportunities and issues.

• Partner closely with the sales team to map branding activities to crops and seasons, ensuring strategy stays in sync with crop data across regions.

6. Performance Tracking & Reporting

• Track and report on the performance of all marketing campaigns and branding activities, including progress of your team and external agencies, to management.

• Stay flexible to take on new assignments as business priorities shift.

Travel : Occasional travel is required to visit exhibitions, customers, and farmer events.

Role Objective

We are seeking dynamic, self-driven Sales Consultant in Sri Lanka to help establish and scale our market presence. This is a high-impact consulting role for professionals with deep market knowledge, dealer/channel relationships, and a strong understanding of the local agri-machinery and farming ecosystem.

Key Responsibilities

• Identify and onboard potential dealers, distributors, and institutional buyers.

• Promote and position KisanKraft’s product portfolio to meet local farming needs.

• Develop and execute a market-entry and growth strategy for the country.

• Conduct product demos, field visits, and farmer/dealer engagement sessions.

• Track competitor activities, pricing, and market trends.

• Facilitate market feedback and recommend product/service customizations.

• Drive monthly sales targets and dealer engagement KPIs.

• Coordinate with the KisanKraft India HQ for supply, pricing, training, and marketing material.

Key Requirements

• Local citizen or legal resident of Sri Lanka.

• Minimum 5–10 years of experience in agriculture machinery, farm inputs, or rural sales.

• Existing network with dealers, agri-institutions, or government procurement bodies preferred.

• Strong entrepreneurial mindset with ability to work independently and deliver results.

• Good communication and reporting skills.

• Fluency in local language and English.

To apply please send your application to jobs2@kisankraft.com.

Role Objective

We are seeking dynamic, self-driven Sales Consultant in Nepal to help establish and scale our market presence. This is a high-impact consulting role for professionals with deep market knowledge, dealer/channel relationships, and a strong understanding of the local agri-machinery and farming ecosystem.

Key Responsibilities

• Identify and onboard potential dealers, distributors, and institutional buyers.

• Promote and position KisanKraft’s product portfolio to meet local farming needs.

• Develop and execute a market-entry and growth strategy for the country.

• Conduct product demos, field visits, and farmer/dealer engagement sessions.

• Track competitor activities, pricing, and market trends.

• Facilitate market feedback and recommend product/service customizations.

• Drive monthly sales targets and dealer engagement KPIs.

• Coordinate with the KisanKraft India HQ for supply, pricing, training, and marketing material.

Key Requirements

• Local citizen or legal resident of Nepal.

• Minimum 5–10 years of experience in agriculture machinery, farm inputs, or rural sales.

• Existing network with dealers, agri-institutions, or government procurement bodies preferred.

• Strong entrepreneurial mindset with ability to work independently and deliver results.

• Good communication and reporting skills.

• Fluency in local language and English.

To apply please send your application to jobs2@kisankraft.com.

Role Objective

We are seeking dynamic, self-driven Sales Consultant in Thailand to help establish and scale our market presence. This is a high-impact consulting role for professionals with deep market knowledge, dealer/channel relationships, and a strong understanding of the local agri-machinery and farming ecosystem.

Key Responsibilities

• Identify and onboard potential dealers, distributors, and institutional buyers.

• Promote and position KisanKraft’s product portfolio to meet local farming needs.

• Develop and execute a market-entry and growth strategy for the country.

• Conduct product demos, field visits, and farmer/dealer engagement sessions.

• Track competitor activities, pricing, and market trends.

• Facilitate market feedback and recommend product/service customizations.

• Drive monthly sales targets and dealer engagement KPIs.

• Coordinate with the KisanKraft India HQ for supply, pricing, training, and marketing material.

Key Requirements

• Local citizen or legal resident of Thailand.

• Minimum 5–10 years of experience in agriculture machinery, farm inputs, or rural sales.

• Existing network with dealers, agri-institutions, or government procurement bodies preferred.

• Strong entrepreneurial mindset with ability to work independently and deliver results.

• Good communication and reporting skills.

• Fluency in local language and English.

To apply please send your application to jobs2@kisankraft.com.